Scale up & sustainability

Scale up - Ansoff Matrix

• For the Energy Detective project, I revised the Ansoff matrix, to change the "products" to "functions" of ED’s website, and the "markets" to "users/page viewers."

Users Penetration

• Back to the Personas part, Mrs.D is the target user that the ED project should focus on in the early stage as market penetration in the Ansoff matrix.  Because for those Mrs.D who passionate in energy-savings but don’t know how to do. Energy Detective methodology can help Mrs.D to achieve the saving goals by following the guideline step by step.

Users Development

In this part, it can divide into two groups.

• For those Mr.A who has low motivation and don’t care about the electricity payment. The things that Mr.A care is about family happiness. As a result, the appropriate user development way for Mr.A is through gamification ideas and incentive structure.
• For those Mr.B who just keep their points and manage their own electricity usage. The user development way might be design some cooperation function in phase 3, 5, and 6 to make Mr.B has opportunities to corporate with other users to enhance the motivation in the ED process.

Functions Development

• To improve the functions which already exists in the process, like make a selectable appliance table to make users save their time to check the information in labels.
• In phase 3, there are some functions need to be improved, like Clock diagram/ touch points and user habit discovery.
• Also in phase 4 &5, the statistic line chart can be developed in an easier way.

Diversification

• For those Mr.E who use effective ways to save electricity and even avoid to use it to protect the environment, it will need more specific gains for them. And the ED project can introduce specialist/ consultant resources to them, like LEED AP credential to consult.

Sustainability

• ED project is a guideline for everyone to improve energy-saving in life, I establish the website on GitHub and back it up in the server of my home university to make sure the website keep accessiable for sustainability.